You can do ANYTHING, if you know how

Doing occasionally technical support, I have heard so many times:

“I cannot do this, I cannot do that…”

And then, most of the time comes a request that has nothing to do with technical support…


“I don’t understand why something is not working like it should…”

The problem here is not the “something”, it’s the “I don’t understand”…

That’s what I would like to answer:

“You can do anything, if you know how


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The limitless sea in your mind

In my dreams, I sit at an oak desk, staring at the window in the front. The window is open and lets the cold enter. Outside in the alley, plane trees are vibrating with the morning wind.


No one is in the street, the silence is complete.


That’s when I hear it. The call.


It’s not something physical, my body doesn’t move, it’s more like a cry of my soul telling me:

“Go out and run”


Then I open the door. Find myself standing on the cold stones of the walkway and the inner voice keeps telling me “Run, you have to run”


Then I don’t know why but I just start running, faster and faster along the platanes.


Everything is dead silent, everyone is sleeping


At least this is what I think, but sometimes I start to believe there never was anyone in those dimly lighted streets and I am like an explorer coming here for the first time, relentlessly seeking the truth out of the past.


What happened? What is happening? Why am I running?


Then I stop. I look around and everything is still silent. I arrived at the harbour. Boats are attached to the coast line, floating and the sound of the sea now replaced the silence.


The sea, the waves coming and going, tapping against the border of the docks.


I always loved the sea.


The sea is something you can see and that has no limits. It hides thousands of treasures.

Millions of animals are living inside, hidden inside the deep abysses that evade the consciousness of men.


Sea is like a mother, bringing life to people who are living on it but also mysterious, because you never know what is hiding in it.


The sea reminds me that our consciousness can only fathom what we know already.


The mind is like a sea in our head, it hides thousands of possibilities and opportunities that are hidden to us.


We can run all our life to try to find the truth, to find only silence and death.


The real truth lies in our heads and in our own potential. This voice that I hear relentlessly is my own consciousness speaking to me.


I have the choice, listen to myself, learn and grow or run to avoid to listen and meet the silence until I meet the see and the ancestral fears will remind me about life and my own destiny.

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Get everything you want by asking the right questions

I still remember about this workshop with the team from a few years ago as if it was yesterday, because of the impact it had on my life.

It was a hot summer and all the people from the team were there. I remember we were together to discuss about how to be more successful and how to improve the synergy between us.

Each of us had to do some presentation and speech about his own achievements and goals for the next half of the year. That was great because it was an opportunity to learn from all the very best of the team.


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difference between benefits and features

Are you making the difference between benefits and features?

For those who know the answer, this question seem trivial…but that’s not the case for everyone and that’s why I am writing this post.

Actually, once when I was a young engineer without knowledge of sales or marketing, I didn’t know the difference myself. When I discovered there was a HUGE difference between benefits and features, I started to stop to use these 2 words interchangeably and I started to pay attention on what I was really saying to prospects and clients.

I hope this will enlighten you as well!


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Why you NEED to study Sales to be successful

When I started to work in technical Sales, I wasn’t convinced at all of the need to learn about Sales.

I was thinking that “Sales” is not something that could or should be learnt… because:

1- People choose to buy if they want and if they need what I have to sell.

2- If what I sell is really good, I don’t need to sell anything, people will see it and buy it.

I was blind and stupid.

face palm sales

That’s something that I can only tell after “experiencing” how much I was wrong…

(and that’s not easy to say it, but that’s the truth…)

I don’t know if you feel the same than me but sometimes I just think “I am so right” and I try to prove to everyone around how much I am… to discover few weeks (or months) after that I was in fact telling bullshits…

Here are the reasons I was wrong


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