How I built my own CRM to handle Sales Leads

Sometimes people think that they are stuck with inefficient process, outdated technology and a manager that doesn’t want to help them. I believe there’s always something you can do about it if you are passionate enough to overcome all the obstacles. In this article, I will tell you how I built my own CRM to handle Sales leads when my manager didn’t want to invest in it (Remark that I knew nothing about web development).


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Why you NEED to study Sales to be successful

When I started to work in technical Sales, I wasn’t convinced at all of the need to learn about Sales.

I was thinking that “Sales” is not something that could or should be learnt… because:

1- People choose to buy if they want and if they need what I have to sell.

2- If what I sell is really good, I don’t need to sell anything, people will see it and buy it.

I was blind and stupid.

face palm sales

That’s something that I can only tell after “experiencing” how much I was wrong…

(and that’s not easy to say it, but that’s the truth…)

I don’t know if you feel the same than me but sometimes I just think “I am so right” and I try to prove to everyone around how much I am… to discover few weeks (or months) after that I was in fact telling bullshits…

Here are the reasons I was wrong


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Why having a good technical product is not enough

One of my major problems was to think that if I had the best product on the earth, selling it would be a mere trivial thing to do.

Maybe that’s kind of a problem that engineers have…I am not sure.

As an engineer, I have always been focused on the following facts:

  • Having enough features
  • Having the best and fastest interface
  • Having a good price

I thought that if I could have a product that have all that, anyone would jump on it and buy it…

I was imagining that if the software was not selling, that was only because people were not “aware” of it.


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