How do I make my technical product different?

Yesterday, I was watching again “The pursuit of Happiness” with Will smith and I was thinking that probably many technical sales are in a similar situation.

In the movie, Will Smith is a Salesman visiting hospitals to sell healthcare equipment. He visits a lot of hospitals but sales become scarcer and finally he run out of money, fight with his wife and is expelled from his apartment because he is unable to pay the rent.

Those machine he has to sell are very cumbersome and Will Smith has a hard time to transport them every day to visit hospitals.

The movie is about how he finds a way out by being persistent and hard-working and shows very well the difficulty to be a Salesman of technical equipment.


Read More