Doing occasionally technical support, I have heard so many times:
“I cannot do this, I cannot do that…”
And then, most of the time comes a request that has nothing to do with technical support…
Like:
“I don’t understand why something is not working like it should…”
The problem here is not the “something”, it’s the “I don’t understand”…
That’s what I would like to answer:
“You can do anything, if you know how”
When I started to work in technical Sales, I wasn’t convinced at all of the need to learn about Sales.
I was thinking that “Sales” is not something that could or should be learnt… because:
1- People choose to buy if they want and if they need what I have to sell.
2- If what I sell is really good, I don’t need to sell anything, people will see it and buy it.
I was blind and stupid.
That’s something that I can only tell after “experiencing” how much I was wrong…
(and that’s not easy to say it, but that’s the truth…)
I don’t know if you feel the same than me but sometimes I just think “I am so right” and I try to prove to everyone around how much I am… to discover few weeks (or months) after that I was in fact telling bullshits…
If you are a new technical sales engineer, you may not be familiar with the delicate art of technical sales demo to potential clients.
The technical demo is something so important that a simple mistake may lose a deal and that is why I would like to share my experience with you about my own mistakes.