For those who know the answer, this question seem trivial…but that’s not the case for everyone and that’s why I am writing this post.
Actually, once when I was a young engineer without knowledge of sales or marketing, I didn’t know the difference myself. When I discovered there was a HUGE difference between benefits and features, I started to stop to use these 2 words interchangeably and I started to pay attention on what I was really saying to prospects and clients.
I hope this will enlighten you as well!