When I started to work in technical Sales, I wasn’t convinced at all of the need to learn about Sales.
I was thinking that “Sales” is not something that could or should be learnt… because:
1- People choose to buy if they want and if they need what I have to sell.
2- If what I sell is really good, I don’t need to sell anything, people will see it and buy it.
I was blind and stupid.
That’s something that I can only tell after “experiencing” how much I was wrong…
(and that’s not easy to say it, but that’s the truth…)
I don’t know if you feel the same than me but sometimes I just think “I am so right” and I try to prove to everyone around how much I am… to discover few weeks (or months) after that I was in fact telling bullshits…